"  Know the layout of your store.
"  Check newspaper ads for foods on sale. Use discount coupons only if they're for items you really buy.
"  Eat before shopping. If you go to the store hungry, you're likely to buy things you don't really need.
"  Keep a list of foods you usually buy to compare regular and sale prices.
"  Shop where there's unit pricing to help you choose from various brands and sizes. Where unit pricing isn't available, figure the price per ounce by dividing the price by the number of ounces in the container.
"  Compare prices of various forms of the same foods, such as canned, frozen and fresh orange juice.
"  Read labels carefully for ingredient and nutrition information. Look for the AHA heart-check mark for foods low in fat and cholesterol.
"  Beware of crushed or damaged frozen food packages. The contents may have been thawed and refrozen.
"  Pass up displays at check-out stations. They're often items you buy on impulse rather than need.